Main objectives:
- to create a service natively promoting the brand and forming positive emotions among the target audience.
Key features:
- catopedia — an encyclopedia with interesting facts about kittens,
- the ability to go to the order of feed through the application,
- recommendations for nutrition depending on the age of the kitten,
- the ability to create tasks and reminders for caring for a kitten + a standard set of tasks for new owners who know nothing yet,
- display of veterinary clinics and shops on the map in the application,
- custom camera with the ability to generate sounds that attract the kitten's attention (rustling of the package, meowing, etc.),
- developed the design based on the brand book of the parent company.
We implemented the first release of the app on the old API with a further move to the new one. Added system for tracking application installations for analyzing user geography.